About us
Together, we can do better.
BodiBuddy is an everyday companion that turns the data already on your phone, watch or ring into small, personal next steps — across sleep, food, movement and mood.
BodiBuddy is developed by Apua 24 Oy, a Finnish company.

From the founder
Why BodiBuddy was started
I grew up around a fitness centre. My family has run one for 39 years, so I’ve seen how much people want to feel better — and how hard it is to turn that wish into daily action. The pandemic made it clearer than ever: we had more trackers than before, but fewer real conversations about what helps today.
BodiBuddy came from that. I wanted to build something that doesn’t just show numbers, but turns them into small, human next steps — a companion that listens, notices patterns and gently points you toward the right help.
— Moona Roulamo
CEO & Founder
What we believe
Small steps fit real life
Big goals are built from daily moments, not perfect plans.
Cause and effect, not just numbers
Sleep affects eating, movement affects rest, and mood ripples through the day. We show the connections so you know what to adjust.
AI for the everyday, humans for what matters
Buddy supports your everyday life. When you want a human by your side, you'll find professionals near you right in the app.
Your data is yours
You decide what you share and with whom. Privacy is a starting point, not a feature.
The team
The people behind BodiBuddy
BodiBuddy is built by a small, dedicated team backed by specialists and advisors.
Core team
Building with us

Jonna Toikka
Advisor
LinkedIn
Joanna Bergström
Associate Professor, HCI and VR
LinkedIn
Sigrid Öhrling
Service Design
LinkedIn
Antti Öhrling
Branding
LinkedIn
Jenni Pitkänen
Wellbeing, Behavioural Sciences
LinkedIn
Maunu Korpela
IPR Lawyer
LinkedIn
Kai-Petteri Purhonen
Advisor
LinkedIn
Samuli Muhonen
Software Advisor
LinkedIn
Jani Rytkonen
Advisor
LinkedIn
Antti Pitkänen
R&D Advisor
LinkedIn
Kirsi Ekberg
Marketing Support
LinkedIn
Investors
Seed round opening in 10/2026
We are a Finnish wellbeing startup. Our development has been supported by Business Finland and the ELY Centre, and we have raised our initial funding. We are preparing our next funding round to accelerate growth and product development. If you're interested, please get in touch.
moona.roulamo@apua24.fi




