
Moona Roulamo
CEO and Founder, BodiBuddy
Email: moona.roulamo@apua24.fi
Tel: +358 50 3719531
With over 20 years of experience in the fitness, health, and wellness industries, Moona Roulamo brings a wealth of knowledge and passion to her work. Growing up in a family that owns a 36-year-old fitness center, she has been immersed in the world of physical well-being from a young age. The challenges posed by the COVID-19 pandemic and subsequent lockdowns sparked her desire to innovate and find new ways to support people's well-being.
This inspiration led to the founding of Apua 24 Oy and the development of the software product, BodiBuddy. Moona believes that a new perspective is needed in the wellness industry, one that leverages big data in a humane and user-friendly way to truly enhance individuals' health and quality of life.
Joanna Bergström
Associate Professor, HCI and VR
Joanna Bergström's research is centered on human-computer interaction, with a particular emphasis on virtual reality and body-based user interfaces. She is passionate about experimental methods in HCI, exploring how humans perceive and interact with technology, and improving motor skills through innovative interaction techniques. Her work often involves sophisticated statistical modeling to better understand and enhance user experience.
As an integral part of our team developing well-being AI buddy, Joanna leverages her extensive expertise to advance our mission. Her deep understanding of HCI and VR, combined with her innovative approach to interaction techniques, positions her perfectly to contribute to the creation of AI solutions that enhance overall well-being. Joanna’s insights into human perception and motor skills are critical in designing intuitive and effective well-being applications, making technology seamlessly integrate into daily life to promote better health outcomes.


Teemu Parkkinen
CTO, BodiBuddy
Email: teemu.parkkinen@apua24.fi
As CTO of BodiBuddy, Teemu has been instrumental in transforming the founder’s vision into a fully functional platform. Working closely with the founder, he has led the technical execution, personally overseeing the coding, architecture, and development alongside the wider team.
His expertise ensures that BodiBuddy’s focus on holistic well-being is seamlessly integrated into the platform’s design, offering users a balanced approach to their physical, mental, and emotional health. Teemu's hands-on leadership has been key to translating ideas into a scalable, user-friendly solution.
